Dealer Forge
Dealer
Forge
New dealership
Capture the dealership, primary contact, and plan interest — proposal can come later
Dialer
Cancel
Save lead
Back to pipeline
Plan interest
Website Only
Inventory site + SEO + leads
CRM Only
Sales + BDC + Service CRM
CRM & Website
Website + CRM + retailing
Enterprise
Multi-rooftop + SSO + DMS
Dealership
Dealership name
Website
Lead source
Website
Phone
SMS
Email
Meta
LinkedIn
Google
Google Ads
Organic Google Search
ChatGPT
Claude
Perplexity
Referral
Partner / Reseller
Existing Customer
Cold Outreach
Other
Website provider
Street
City
State
ZIP
Primary contact
Contact name
Title
Phone
Email
Footprint & timing
Rooftops (locations)
−
2
+
Target go-live
Sales employees
Avg monthly sales (units)
Dealer type
—
Franchise (OEM)
Independent
Both
CDK
Reynolds
Dealertrack
BHPH
Imports
Commercial
SSO required
Multi-state
Notes